1. Find someone who places well
on search engines AND their clients place
well. Do your homework… See how well
their customers place! If their other customers
don’t place well, you won’t either.
If you are going to hire an independent firm for
this, use this guideline to help you choose a good
company. And whatever you do, don't just take their
word for it. Anyone can claim good results - be
sure to get the proof.
2. Make sure they can give you
references. We have several clients who would be
very happy to refer us. They should too.
3. Look at their websites. Do
you have to scroll left and right on ANY of their
sites? Is the navigation clear and concise? How
is the search engine placement? Do the pages load
fast? Is the content and layout visually appealing?Is
the content and layout visually appealing? Is web
design what they do or are they really ISPs, graphic
/ print artists, programmers, or something else?
Multiple disciplines is often a good thing –
but make sure you have a company who can do all
they claim and do it well. While
they may be good at graphic design, this doesn’t
mean they can design a website. Print and the Internet
are very different mediums. And while they are not
necessarily mutually exclusive, just because someone
can design a lovely business card, doesn't mean
they can develop a quality website.
4. Make sure they clearly state
their fees. While you may not be able to get an
exact quote, you should know approximately what
the website will cost you.
5. Find someone who can see things
from your side… tries to save you money and
doesn’t trry to sell you what you don’t
need.
6. Find someone who tries to learn
a little about your business.
7. Make sure they have a variety
of clients unless they happen to have a niche market
and you fit in that niche market. Also make sure
they’ve done plenty of work “for hire”
and not all for what is obviously friends.
8. Expect honesty – even
when it isn’t to their advantage.
9. Make sure your domain is in
YOUR name and that you have full access to your
name, your site, and your hosting information. The
most important user name/password combination you
may ever have is the one to your registrar. Do not
lose it as this single piece of information can
prevent the loss of your domain name.
10. Check out their other sites
for clear and concise navigation.
11. Approach all-inclusive packages
carefully. Make sure you know what is and isn’t
included. Look for the hidden costs. If the package
deals are bundles that include hosting, domain registration,
and everything but the kitchen sink for one “low
monthly fee”, add it up. An average site with
us will have the following fees – domain registration
for one year - $20, hosting setup - $30, hosting
- $15 a month ($180 a year), 5 page site is basic
site design - $500 plus $100 for 1page over the
basic 4, form - $50– Total for one year, $880.
If they advertise a low monthly fee of $99 a month
for one year, you are paying $1,188. What is the
other $308 going toward? It’s either a LOT
of interest for a one year note or their “low
fees” are not so low. Plus, you are likely
getting a template site that is not built specificually
for you suited to your unique specifications. We
are not a discount web design company – we
just offer a good value and excellent service. Expect
no less.
12. Your designer does not necessarily
need to be local. We have current clients who have
never needed to see us in person. Everything can
be handled on the phone or by email and fax. If
all else fails, standard mail works too! However,
if you are someone who would like to have a web
designer in Houston that you can meet with, we'd
be happy to accommodate. We’ll come to your
office for the initial consultation or at any time
just to visit about your site and answer questions.
(Initial consultation is free including travel.
All other visits are billed as usual and travel
expenses will apply)